Yell At The Clouds : Reputation, and How Taylor Swift Fears An Honest Reckoning
I. Taylor Swift doesn't improvise well. A lot of her public image is this precise, detailed, mass-marketable girl-next-door pop star whose existence is a testament to the juggling act of her and her PR team. And her success, from her days as a teenager singing wholesome truths to America's teens and too-old-to-be-teens, up to her sell-out to pop music and becoming a provocateur of the iconography of pop music in general, has been this tightly controlled ship that gave her success in spite of the music and the authenticity of the product that she was selling. And with all of this, Taylor Swift became a powerful figure, one who can wage war with companies like Spotify over petty things like money; one who could be deaf for most issues of feminism except for the ones that affected her (the case she made famous where she destroyed a DJ's career for a dollar is a satisfying, but ultimately petty, show of power that works regardless of what movement she was in); and one who...